Plum Skincare

Silhouette of a person with arms raised and head tilted back, appearing joyful or triumphant, against a sunset background.

Target Audience: Young Adults & Social Media Influencers

Deliverables Presented: Online/Digital Advertisement(s), Marketing Advertisement(s).

Plum Skincare is reliant on Brand Recognition/Identity, keeping advertisements, visual media. Color & simple, yet strong typography not only works in favor of the brand, but are also key factors in differentiating itself from other skincare product competitors.

Logo/Sub-Logo:
Plum Skincare (Passion Project)

Client:
Plum Skincare (Passion Project)

Year:
2024

Green zigzag oval label with black border and stitching
Illustration of a purple, rounded rectangle with black outline.
Beige cloud-shaped cutout with a dark outline on a transparent background.
Promotional image with text "Feel confident in your choice of skincare. Use PLUM" on a light pink background.
Hand holding a dropper above a lavender bottle labeled 'Plum Serum' on a lavender background.
Hand squeezing pink skincare gel with text 'Grab Life by the Plum' and 'Plum Skincare for Everyone' on pink background.
Pink containers of Plum Milky Glaze Cream with white cream flowing over them.
Close-up of a person applying facial cleanser with bubbles, "PLUM" text overlay, earring visible.
Various skincare product textures, including creams, gels, and serums, in shades of pink, beige, and clear, spread on a flat surface.
Mobile screen displaying a skincare advertisement for "Plum" featuring a woman using a skincare product, promotional offers for free shipping on orders over $35, 10% discount code, and product images of serum and mask with pricing.
"Welcome" text in an irregular starburst shape on a dark background
Illustrated button with the text 'Shop now!' on a yellow background.
Promotional email mockup for skincare products on a smartphone. Features three products: Bouncin’ Hydro Boost Facial Serum, Feel Me Now Mask, and Fruit for All Facial and Body Cleanser. Images of products being used accompany each description. Includes phrases like "try our best sellers now" and "glow in and out." Footer contains subscription and contact information for Brand Name Here, LLC.
Dark navy blue solid color background
Mona Lisa painting with humorously drawn-in mustache and goatee.
  • Advertisement for Plum skincare products featuring diverse models applying skincare products, the word 'PLUM' prominently displayed, and text promoting skincare for all. Includes a 'Shop now!' button and website link plumpskin.com.
  • Advertisement for Plum Skincare's "Feel Me Now Mask," priced at $15 and suitable for all skin and body types. Image shows a person dispensing product from a pink tube into their hand, with a "Shop now" link and the website www.plumskin.com.
  • Advertisement for Bouncin’ Hydro Boost Facial Serum priced at $20, suitable for all skin and body types. Features a hand using a dropper to dispense serum from a purple bottle. Includes 'Shop now' button and PLUM Skincare logo.
  • Hand holding and squeezing pink facial and body cleanser from a jar, with text promoting a $15 cleanser for oily and combination skin types by Plum Skincare.
Smiling woman wearing a broad-brimmed hat with a flower
Gray button with text "View More" and an arrow symbol.
Pixelated button with text 'Go Back' and left arrow