Fizzl - Packaging/ Concept Design

With today’s notion about all things gut and beauty all relating to health, Fizzl, popped into my head. Gut health and finding alternatives to soda is highly sought after in today’s culture. A cute drink to sip on while you work, read, or just to vibe with.

Fizzl, a bright and healthy soda alternative that provides fresh flavors with the excess sugar. The branding for this passion project came to thought while sipping on a canned drink. A fellow fan of a very popular current soda drink alternative being Olipop, I wanted to present a different approach to a healthy soda drink. I gathered inspiration from the competitors fun use of color, but infused my own twist into it. Keeping the branding simple highlighting the drinks flavor with a bright whimsical rendering of the fruit used for the drinks specific flavor. This can be altered accordingly to the flavor of the drink. Using a gradient to distinguish the concept and packaging from competitors was key.The use of gradient was added recently to reflect trending styles, and can be altered as time passes to either a solid color or a different gradient color choice accordingly again to flavor, collaboration, or season.

Floating cans with "Fizz" label, orange and purple design, floral motifs
Curved black arrow with loop
Man sitting on stairs holding a can of Izzy flavored sparkling water, wearing a white shirt and shorts, with palm trees in the background."
  • Floating soda cans with 'fizz' branding and citrus design on orange background.
  • Blue cans of "fizzl" zesty lemon flavored sparkling water in a six-pack with an open beige and yellow packaging, on a yellow background.
  • Four blue cans of "Fizzl" sparkling water with lemon illustrations on a yellow background.
  • Four cans of tangy orange flavored sparkling water against an orange background, with floral designs and nutritional label visible.
  • Floating blue cans with lemon design on yellow background
  • Cans of "fizzl" flavored sparkling water in tangy orange flavor, with packaging design highlighting fruit images and text about being made with real fruit and no added sugar.
Sparkling water label with zesty lemon design, made with real fruit, no added sugar, 12 fl oz, blue background.
Nutrition facts label for a beverage with lemon graphics on a blue background, showing serving size as 1 can (355ml) with 210 calories, 0g fat, 15mg sodium, 5g total carbohydrates, 5g sugars, and 0g protein. Contains 2% juice. Accompanied by brand recycling logo and distribution details.
Tangy Orange beverage label with nutrition facts, showing 210 calories per serving, 2% juice content, and highlighting it is best when refrigerated. Background features orange slices and circular patterns.
Fizzl tangy orange sparkling water label with citrus illustrations, real fruit, no added sugar, 12 fl oz bottle.

View more of my work…

Oval button with text 'Lets go!' on a pink gradient background.