BeatsFest - Brand Style Guide

BeatsFest, a music streaming platform service catering to teens and young adults. Shown below is a style guide created for this passion project/brand.

Round sticker with a stylized blue and yellow heart and planet design, featuring stars and orbit lines.
Black sticker with overlapping rings in blue, white, and yellow, surrounded by yellow, white, and blue stars.
Green sticker with text 'Listen with BeatsFest Tune in' in white, featuring a dotted pattern design.
Beatsfest brand style guide cover with logo and decorative elements. Features a black rectangle and circular sticker with blue and yellow design. Includes text "BEATSFEST BRAND STYLE GUIDE" on a gradient background.
Brand style guide introduction page with a table of contents on the left, detailing sections like Cover, Brand Vision, and Logo Usage. The right side provides an introduction to BeatsFest, a music streaming service founded in 2018 by software engineers.
A brightly colored branding vision board for Beatsfest, a cloud music streaming service. It includes the brand mission, personality, visual manifestation requirements, and visual preferences. The mission highlights serving a young, diverse audience. Personality is serious but informal. Visuals require simplicity, readability, and vibrant colors, with a preference for Sans Serif fonts and neon palettes. A combination logo is suggested.
"Target audience information for BeatsFest, focusing on Generation Z and Millennials. Includes a group of smiling young people celebrating outdoors."
Text graphic about Generation Z traits, describing them as independent, adventurous, diverse, and politically liberal. They value authenticity, social causes, and oppose gun violence. Includes target age range 10-25 years, related to Beatsfest popularity.
Text image discussing visual competitor research for music streaming platforms like SoundCloud, Pandora, and Spotify, highlighting the use of bright, simple color palettes, distinctive logos with minimal typography, and recognizable visual icons. Includes a small graphic in the top right corner of stars and rings with the number 6.
Design style guide with a color palette and typography. Color palette: white (#ffffff), black (#000000), lime green (#e2ef15), and blue (#415dff). Font: "Summerdream Sans Regular," with a sample text "The Quick Brown Fox Jumps Over the Lazy Dog." Background transitions from blue to yellow.
Promotional poster featuring a woman wearing headphones and smiling, with the text 'Listen and stream to any music you’d like.' The poster is placed in an outdoor street setting. Next to it, there is an image of business cards with the 'BEATSFEST' logo, showing variations in a gradient and black-and-white design.
Design of a logo for "BEATSFEST" displayed in various styles. The main logo features a stylized letter "B" with a play button. The icon logo includes additional elements like stars and an orbit line. Both variants are shown in black, blue, and yellow versions on a gradient background.
Variety of "BEATSFEST" logos with stylized letter 'b' and play button, in white, blue, and yellow.
Size requirements and logo usage guide for a music festival named Beatsfest, showing correct and incorrect orientations, and minimum size specifications for different document types.
Instructions for BeatsFest logo usage, including rules about transparency, contrast, placement, and avoiding busy backgrounds. Examples of incorrect logo presentations are shown with red X marks.
Graphic design featuring three stickers on a gradient background. The first sticker is black with colorful overlapping ellipses and stars. The second sticker has a circular design with a blue 'b' logo and play button, surrounded by stars. The third square sticker is green with 'Listen with BeatsFest Tune in' text. A small white 'b' logo with a play button is at the bottom right.
Citation list on a gradient background with a decorative star and ring design.

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Rounded pink button with "Lets go!" text